We developed a marketing strategy by conducting a brand audit to determine the starting point. Market and competitor analysis helped identify growth opportunities. Audience analysis highlighted two key segments, with emotional and product insights revealed through in-depth interviews.
We refined positioning, defined a clear mission, values, tone of voice, and created a unique emotional value proposition.
Main presence channels were determined, a CJM and promotion strategy were built, leveraging relevant traffic channels and the founder’s personal brand. Special projects were designed, and an action plan with marketing department recommendations was written.
Goal:
Identify growth points for scaling the company, refine positioning, and define a promotion strategy through the founder’s personal brand
Turing Machine
Solution:
Goal:
We developed a marketing strategy by analyzing the FSM sector and competitors, conducted target audience research and in-depth interviews to uncover insights.
We created a brand platform and crafted a new naming, logo, and website concept. Key presence channels and customer journey (CJM) were defined.
We integrated offline, PR, and special creative projects to enhance brand awareness. An action plan for strategy implementation was developed, alongside the structure for a marketing team.
Launch a new IT service in Russia, shape positioning, and develop a promotion plan
Evola Solution
Solution:
Goal:
We developed a marketing strategy by conducting a brand audit to determine the starting point. Market and competitor analysis helped identify growth opportunities. Audience analysis highlighted two key segments, with emotional and product insights revealed through in-depth interviews.
We refined positioning, defined a clear mission, values, tone of voice, and created a unique emotional value proposition.
Main presence channels were determined, a CJM and promotion strategy were built, leveraging relevant traffic channels and the founder’s personal brand. Special projects were designed, and an action plan with marketing department recommendations was written.
Identify growth points for scaling the company, refine positioning, and define a promotion strategy through the founder’s personal brand
Marketing Support
Strategies for Businesses and Personal Brands
Research
Building CJM
Creative special projects
→ Market and competitor analysis to identify trends and growth points
→ Target audience analysis, quantitative and qualitative research to uncover insights and shape product and promotion hypotheses
→ Development of Customer Journey Maps to outline user interaction paths with the company and product
